It was a good learning experience at the pitch talk during the 2013 CPS PI meeting. We, from academia, were so used to the technical talks where we tend to dive into the technical excitement and forgot the audience are venture capitalists. The guideline given was very useful in preparing for the talk, which I'd share here.
o Your attention grabber (One simple sentence on what you propose)
o The problem
o Your solution to the problem
o How your approach is meaningfully and defensibly different from competition
o Your team
o Your target market, its size and its growth prospects
o How will you make money and monetize this